VICTORIA SENKPIEL is a rising exclusive footwear designer based in Stockholm, Sweden. Her designs are characterised by fine, elegant details and a cobalt blue sole - symbolising self-confidence, intelligence and truth. The mission of VICTORIA SENKPIEL is to become the leading exclusive shoe brand representing Sweden in the international, luxury footwear and accessories market.
Sweden is considered an aspirational design hub for lifestyle goods, but although starting with the same letter – Sweden and shoes are not two words that go hand-in-hand. Until now.
I wish to establish a strong lifestyle brand and brand recognition that is modern and rooted in genuine ambition and a positive personality. My desire is to make my 'Blue Sole’ a synonymous trademark for Swedish design globally to meet the growing global demand for Luxury Accessories goods. I desire to become the shoe designer that revolutionises how the world looks upon Sweden for high quality, luxury shoes. My brand is to be recognised globally within the next 5-10 years.
VICTORIA SENKPIEL launched in the Autumn 2015 and has been on the market since November 2015. The designer handpicks high quality Italian leathers and takes inspiration from interpretations and symbols that are collected from Swedish nature. Each collection is rooted in Nordic animals and landscapes, and they offer sustainable multi-seasonal styles. With a background as a ballet dancer, her design philosophy follows that her shoes elongate and accentuate the perfect line of the female leg. Her shoes offer long-lasting comfort, which is achieved through Italian hand-made craftsmanship and artisanal precision.
Her signature design is the Wolf Pump, a suede pump with printed wolf fur – a versatile shoe that the designer says is for ‘women who are ‘leaders of the pack’' and who need great and comfortable shoes to radiate strength and determinism’.
Since its launch, VICTORIA SENKPIEL has received great attention in both business and lifestyle press - ambassadors include Crown Princess Victoria of Sweden; the shoes have appeared on the Oscars Red Carpet on 2016 Swedish Oscar Nominee Eva von Bahr, and will feature in Vogue UK this September. The brand has been listed on the Top 10 Scandinavian brands to watch within the premium segment by Habit International (June, 2016).
VICTORIA SENKPIEL has participated twice in Fashion Week Stockholm as well as at the renowned international fashion trade show, Premium, in Berlin 28-30th June 2016, where she was listed as a 'talent'.
The brand sells via selected retailers and via the website - www.victoriasenkpiel.com. The brand ships worldwide and offers free shipping on all orders. The brand is currently working on further international expansion through Marketing and distribution with an aim to have own retail stores internationally in the future. Her customers are working women 30 + who have a strong appreciation for designer shoes and an emotional appeal to the underlying brand values of VICTORIA SENKPIEL.
The brand to date is self-funded, however further funding is now required to cover a greater Marketing spend to get the brand 'out there'. VICTORIA SENKPIEL is seeking funding through Kickstarter to continue her international marketing efforts to position the brand in the international arena. The funding raised here will help to cover PR agency costs, selected international Fashion Week and trade show presence to build a strong distribution network, as well as help to develop further collections and production.
My ambition extends further than shoes but with a genuine interest to inspire strength and make a difference. I have a sincere interest and passion for animals and my dream is to use my shoes to contribute to animal preservation globally. I currently support a foundation in Namibia, which focuses on the rehabilitation of the large African carnivores, and as I get my company spinning, I aim to do more!
Lets create change together and wear great shoes along the way!!
I am tremendously grateful for your contribution and support!
For more information about my story, please see my bio and follow me on @victoriasenkpiel. Join my journey and be a part of the World of Blue!