The Tuffy Hardy brand represents the unspoken tribe that wants to express themselves, and gives a platform for people to wear their truth on their backs through trendy T-shirt fashion among others. We have fun with it, too! Our tops and pieces echoes liberation, and we want people to wear their story on their backs as they travel every part of the world. It's about what people aspire to be, who they believe they are and where they're going. We design through typography and graphics, with enough selections for one to choose their story, because naturally that's what we're promoting at Tuffy Hardy - Sharing stories and having our tribe feel a sense of pride in doing so. In knowing this, a single word, graphic or phrase on a top can hold a unique meaning to a particular person. It's about resonance. Every story is unique and this is why we believe the Tuffy Hardy brand is a creative space for one to explore and wear their own story.