Ad Maiora® is the world’s first brand of technical urban clothing.
What do we mean when we talk about "technical urban clothing"?
We were looking for the perfect jacket for city dwellers, but we did not find the solution on the market. Therefore we decided to create it by ourselves. EveryWear Jacket by Ad Maiora® is our first product: an incredibly comprehensive and versatile jacket for urban heroes!
What do you need in a city?
At the office and in your free time. While commuting or traveling. Caught in the rain or lost in the dark. EveryWear Jacket is classy yet casual, ideal for cycling, riding a scooter or a motorcycle in town, living the city life or simply enjoying the company of your friends... in style.
We combined a refined style of simple and clean lines, advanced technology, smart solutions, materials research and Italian design to push clothing to a level of functionality and versatility never reached before.
ONE JACKET. 4 DIFFERENT STYLE CONFIGURATIONS. 20 FEATURES.
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