S’nough® stick is the first product designed to protect individual users from bad odors in a discreet, convenient and, perhaps most important of all, effective way. Simply swipe the all-natural, wax based S’nough® stick on the skin between your nostrils and you’ll be ready to face whatever unpleasant scent life may throw your way.
THE S'NOUGH® STORY
The concept of S'nough® was hatched during an airplane flight from New York to Las Vegas when our partner and creator of S'nough®, Suzanne Tanguay, had the misfortune of being assigned a seat across from a young traveler who had backpacked his way across America. Apparently, the adventurous young man felt bathing or using deodorant during his travels would have taken away from his awesome experience. Faced with the reality of having to smell this fellow human being's awesome experience for five hours, Suzanne got up from her seat and walked back to discreetly ask the flight attendant if there was a possibility she could switch to another location on the plane. The flight attendant was unable to offer Suzanne another seat as the plane was full, but she was able to offer something to lessen the pain of breathing in a foul odor for the duration of the flight: a paper cup with an open filter of fresh coffee grounds. At first, Suzanne was skeptical when the flight attendant advised her to breathe into the cup every few minutes, but within seconds she found that inhaling the coffee grounds actually worked. Before long Suzanne was sharing the coffee cup with the passenger sitting directly beside her who also wanted to avoid the malodor. "We passed the cup back and forth like it was our lifeline until we were safely off the plane," Ms. Tanguay recalled, "but I couldn't help thinking there had to be an easier and less obvious way to deal with being trapped in an area full of foul odor." Her thoughts turned to crime scene shows where homicide detectives pass around a jar of a common eucalyptus gel rub and swiped the white goop under their nostrils as they view the corpse of the victim. "If you're standing within a yellow taped area or in a morgue this may be an appropriate look but not so much anywhere else," said Ms. Tanguay. "Also, most of the bad smells we encounter in our lives are hopefully not as strong as a dead body, so a heavy medicinal scent could be as offensive as the smell we are trying to avoid." With all these things in mind, she envisioned a wax-based product which would contain a pleasant coffee or peppermint scent that could easily be taken out of your handbag or pocket and applied under the nose as needed. No cup or breath to hold, no shiny goop above your lips and no one needs to know they (or their food, or their house, or their dog, or their breath) are the offending party. Problem solved. Whether you're riding the subway, a train, an airplane, working out in the gym, it's a quick, effective remedy.
Who is S'NOUGH® for?
S'nough is for anyone who wants a temporary relief of strong and/or offensive odors. Below is just a few examples of prime S'nough users.
- Travelers, Airplane Passengers and Employees, Subway Commuters, Train Commuters, Bus Passengers
- Healthcare Workers, Nurses, EMTs, Doctors, Physician Assistants, Care Takers, Veterinarians
- Public Service Employees, Firemen, Police Officers, Correctional Officers, US Service Members
- Pregnant Women
- College Students
- Gym Members
Think about it for just a minute and we're confident you'll come up with at least ten more categories of potential users.
Three pleasant scents! Peppermint Eucalyptus ~ Sweet Joe ~ Lime Basil
Made in the USA
What people are saying
"I work in NYC but commute by bus from New Jersey and I also travel by air domestically and internationally at least twice a month for our company. I don't always need my S'nough stick but when I do it makes what could be an intolerable situation tolerable and sometimes even pleasant. " ~JUSTIN D.
"I am a nurse who works in the emergency room of a large hospital and often have to deal with bad odors which accompany some of the more serious injuries. S'nough stick covers up the smells in a discreet way and allows me to focus on our patient's needs and not the smells. " ~ Emily R.
"I work out of my home in Chicago but must visit my company's headquarters in San Francisco at least twice a month as do the other sales representatives based throughout the U.S. We have all shared our "flights from hell" stories and a lot of them involve being trapped and surrounded by foul smells (add a crying baby and a two hour wait on the tarmac and you have what we call a trifecta). S'nough stick has taken the threat of bad odors out of the equation in not just travel but everyday life. I don't always need S'nough stick but I have learned to never leave the house without it." ~Amie L.
What are the funds for?
The funds will go toward ordering more of the product and to continue our journey to bring S'nough Stick to the mass market.
Thank you for your support!
Risks and challenges
It would be boring if we didn't have some challenges! We know that with your help we will be able to fund our project and continue to work toward getting S'nough Stick into the hands of anyone who wants to escape a smelly situation.
Product awareness is another challenge that we are ready to conquer. Because it is a new type of product, we need to provide some education on how to use S'nough Stick.
Sharing this campaign on your social media and telling your friends and family about this awesome product is the greatest help.