Every flower has a meaning. In Victorian times, it was understood that every bouquet was a puzzle to solve, a message to decode. The Bloom Equation is bringing that magic back to create a more fun, more connected world.
When I first heard about the Victorian language of flowers, I thought, "How could the fun of using flower meanings to send messages have been kept from a society that sends SO MANY bouquets?" One small tweak and life as we knew it could be so much more magical!
I felt like I had to do something; I spent a large part of the next three years figuring out how to make the kind of fun that is often left to childhood work in the adult world. This project announces the actualization of that dream.
A flower puzzle is a bunch of fresh flowers chosen especially for their meanings according to the language of flowers. Combined, their stem meanings create a coded message for the recipient to solve. The formula is simple: flower + flower + flower = message.
From here, the possibilities are endless. This lost language includes flower definitions from "Your wiles are irresistible" and "My heart aches for you" to "I can't be with you" or "I declare war against you". Some of our most popular messages in bouquet form have been "You Rock", "I like you", and "The Booty Call, Classed Up".
Every flower puzzle comes in a 1.4" x 6" x 24" box constructed of recycled materials and designed to fit through a mail slot or hide inconspicuously under your doormat until you get home. Each box is bursting with fresh flowers and includes the flower puzzle in word form and directions for solving printed on brown Kraft recycled 13pt chipboard.
The boxes make it easy for you to receive flowers no matter what your plans are for the day. Regular flower deliveries get complicated when the recipient isn't home to receive them. Our specially designed boxes fit through a mail slot and, if you don't have a mail slot, their size makes them inconspicuous enough to hide under welcome mats or slip through gates! Yes, the fun WILL be waiting at the door WHENEVER you get home.
Our specially selected flowers are carefully laid side-by-side in the boxes. We choose buds of sturdy flowers that can spend the day outside of water so you don't have to worry about rushing home when you get the text announcing their delivery. These beauties will be waiting for you when you get home, thirsty and ready to bloom.
Part of the magic is in the arranging. We've chosen a "vase" that makes even the most inexperienced flower person into a smart flower artist. We're so sure of this that we are are going to feature recipients' creations on our social media platforms!
Erlenmeyer flasks make every flower arrangement look smart and sexy. What can we say? People are drawn to the look of flowers in traditional lab-ware. It is important to us that we make you look good, so we put a lot of thought into our stem choices. But, honestly, the smaller than usual mouths of these flasks (and the flasks themselves!) make it easy to create a bouquet that is beautiful from every angle. We know, it's crazy-- you could have been a flower designer this whole time! Yeah. It's science.
We're offering TWO different ways to bring the magic of the lost language of flowers into your life on a regular, reoccurring basis: a Theme Subscription and Puzzle Solver Subscription.
Fire Starter, Love and Gratitude and Secret Admirer Theme Packages
These were designed to change your world for good.
Could your relationship benefit from a jolt of fiery energy? Been harboring a secret crush for lack of a smart way to get it out in the open? Know at least one person who you could shower with love and gratitude?
These flower puzzles say it beautifully over the course of three consecutive weeks, one coded-message gift per week. Send each to the same location or split them up, reveal your identity in each or keep it anonymous for each delivery.
In addition to our pre-identified solution flower puzzles, with your help, we are expanding into using the language of flowers to SURPRISE recipients with motivational or literary messages that will BRIGHTEN THE WEEK.
Weekly, biweekly or monthly, recipients will find a flower puzzle delivery waiting at their door.
These regularly occurring flower puzzle deliveries take the ordinary act of improving your space with flowers and make it into a fun, transformative experience.
How to Play: Flower Puzzle Solving
Don't worry, you don't have to be able to recognize types of flowers to play! The flowers in your delivery will be listed in an equation on an accompanying puzzle card. On the back, you'll find directions-- in case you forget or want to take it to a dinner party for friends to have a go at solving. The directions will be something like this:
1. Go to bloomequaiton.com/flowers to access the most comprehensive flower language database in the English-speaking world. Type the name of each flora in your equation into the search bar. Most flora have several meanings-- the tiny numbers (subscripts) after each name will identify yours. You can keep track of your meanings in the talking bubbles on your card, as we've done in the example below.
Most of the meanings reveal a word (or part of a word) in the quotation that serves as the solution. However, if the flora name is written in parenthesis, its meaning instead reveals a theme or category that the solution falls under.
The solution to the flower puzzle will always be a famous motivational or literary quotation so that the blooming vibes of the flowers and the result of your puzzling will both always be positive.
As a clue, the author of the quotation will be hinted at in the The Bloom Equation blog or social media posts leading up to that delivery.
Puzzle Solver Subscription Rewards
Every third time you OR your followers comment with the correct solution, you earn one of three fun rewards... all of which have the potential to turn YOU into the BEST GIFT-GIVER EVER.
Really gunning after a reward but struggling to solve the puzzle? No sweat. Fill in the bubbles indicating what each flower is saying. Then, stand the puzzle card in front of your flowers and encourage guests to give it a go; or, post your puzzle and get your friends/followers to help you find the solution!
Not having guest over soon? You can also post your puzzle and get your friends/followers to help you find the solution...
Or simply comment on the @bloomequation's post on Instagram or The Bloom Equation's Facebook page...
What rewards can Puzzle Solver Subscription members earn by solving flower puzzles?
1. THE ABILITY TO REROUTE YOUR FLOWER PUZZLE DELIVERY
Dating someone new? Need a unique gift for a friends birthday? Simply feel like spreading some of the joy you get from your usual delivery? This reward allows you to surprise someone by rerouting your regularly scheduled delivery. Giving a great gift has never been easier. Literally... all you have to do is tell us the new location. We'll even include a note on the box so they know it's a gift from you.
2. THE OPTION TO WRITE YOUR OWN UNIQUE FLOWER PUZZLE MESSAGE
This is going to be your answer every time you wonder, "What should I get 'em?" When you design your own unique flower puzzle message solution, you've instantly created a personalized, thoughtful, beautiful gift. The message can be anything-- not just a famous quotation. Like all Flower Puzzles, it already comes with a card and directions... which means all that's left to do is wrap the box that they're delivered in, if you're into wrapping, that is.
3. THE FLEXIBILITY TO REPLACE YOUR DELIVERY WITH ANY OF THE PRODUCTS ON BLOOMEQUATION.COM
If you want to give a unique, fun, meaningful gift to someone far away, this option allows you to easily do just that. Choose any nonperishable product of equal or lesser value (including shipping) and we will mail it anywhere in the world on your behalf.
Or... why not just get a little something for yourself? Own your victory, buddy. Own it!
The Puzzle Solver subscription is the gift of taking time out for fun. It is the gift of allowing yourself a beautiful, positive, flowery sanctuary on a consistent basis. It is the gift that allows you to be generous with other people simply by playing games. Above all, it is the gift you deserve to give yourself.
We want the WHOLE WORLD to experience more fun and connection with the lost language of flowers. Although our live flower puzzles are only available by delivery in the San Francisco Bay Area, we haven't forgotten about the rest of the world.
By combining the drying process used to create our website's best-selling message in a bottle necklaces with the idea behind our flower puzzles, we've created Bloomed Equation Cards and Pockets Full of Posies.
Since we want everyone to enjoy the chance to solve a flower puzzle, we have the names of each included flower printed in equation form on the front of each Pocket full of Posies and inside each Bloomed Equation Card. Plus, we've included directions on a separate sheet of recycled 13pt chipboard, so as not to interfere with the beauty of the Pocket or Card itself.
They are available for purchase in the following packs: High Five and Mixed Feelings
High Five Pack includes:
- Love and Gratitude
- You Rock!
- Thank you sooo much!
- I like you
Mixed Feelings Pack includes:
- I like you
- I want you
- Birthday Wishes
- Love and Gratitude
You can choose to have a pack of all Pockets, all cards, or a random combination of the two.
The front of each Bloomed Equation Card has bits of specifically chosen, specially dried flora creatively placed inside a rust-copper embossed jar.
Open the card to find the names of the specific flora put into an equation. Directions for solving this puzzle are included on a separate piece of recycled paper so as not to interfere with the beauty of the card itself.
The solution to each puzzle is printed upside down on the back of the card.
Flower puzzles are about to revolutionize the flower industry. Be a part of this change for good.
F. A. Q.s
1. What if the place I want my flower puzzle rerouted to necessitates a human to be present to receive it (i.e. a picnic in the park) and they aren't there when I said they would be?
No worries, we'll hold your delivery at our workspace in the heart of San Francisco. We'll be in contact via text so that you (or an appointed friend) can swing by and pick it up later that day.
2. Won't the delivery wilt waiting for me to come home?
We choose flora that is sturdy enough to last a workday without water. Once you get home, trim the stems, remove any damaged protective petals and give those thirsty beauties a drink! They will revive and continue to bloom overnight.
3. What if I won't be home at all that day?
We'll create a regular delivery schedule that works for you before we begin deliveries. We know that sometimes things are going to come up. If you know ahead of time, just be in communication with us and we'll do our best to switch your delivery date for that week. When a last minute emergency arises that we are unable to accommodate, we hope that you can get a friend to swing by, put your flowers in some water, and share the joy!
4. Can I create my own pack of Bloomed Equation cards?
We're not saying no, but... for the sake of getting orders out on time, we'd greatly appreciate it if you could stick to the options we've curated. That said, if you really want a different combination, we'll do our best to accomodate. It just might mean sending your shipment out a little later than the others!