We want to take it to the next level & bring gourmet cupcakes, sweets & coffee to the streets of Adelaide anywhere, anytime!!
Adelaide has recently been voted the world's 5th most livable city...which is pretty sweet right?! I am Adelaide born and bred and LOVE it here...but I think it could be a little sweeter and I have a great idea to bring the cherry on top to our great little city!
So here's the thing...I love food...all food...and sharing my passion with the world is what brings me the most joy! So to share that with you all I want to bring a cupcake caravan to the streets of Adelaide.
Not only with this make me super happy but it will BENEFIT YOU because anytime, anywhere you can enjoy a great coffee and fantastic cake to make your day (or even next event) super sweet!
So what's the plan?...
I will buy a run down vintage caravan that is in need of some serious TLC and convert it into a cake lovers delight! (Perhaps with a little help from hubby...but ssshhh don't tell him that!)
With a fresh coat of paint, new coffee machine and my delicious treats I know that it will become the dessert destination of Adelaide. The van will mirror the philosophy of my small business, The Baker's Dozen, that is only a few months away from it's first birthday!
Here are a couple of example designs to give you an idea of the inside of my brain and what I am hoping to bring to life.....
So what will we be serving?...
Once we are up and running the van will serve as a one stop shop for all things sweet! On the road you will have instant access to our range of delicious treats, be able to pick up a lovely gift to make someones day or order your special occasion cake on the spot. Check out this quick video for some examples of our current range and details on the exciting stuff we have coming up in 2017!
Not only will we hit the streets of Adelaide to provide you with your sweet fix but we know that our van would be a an amazing and unique dessert buffet for your wedding, a coffee and cake stop that will come to those early morning sports games with the kids or a cozy and fun place to meet and greet me!
So what will you get?...
Your support would really mean the world to me so to thank you from the bottom of my heart I am offering a wide range of great rewards for any pledge that you might be able to make!
Here are some examples of how you can be rewarded for helping to bring my sweet dream to life...
I know that my exciting new concept will be a fresh take on desserts in our gem of a city and hope that you share in my excitement, and love of cake, enough to help make it a reality!
Risks and challenges
So it would be remiss of me not to address any potential risks and challenges this exciting new venture presents.
Firstly I need to find a suitable van that is going to suit my ideal concept and purpose, which could be a challenge. I will not compromise though! With my attention to detail and my husbands (my crazy business partner and qualified carpenter) amazing skill set we will find the ideal van to surpass your (and councils) expectations!
The next road block may be the actual fit out of the van....My vision is to have a funky and retro fit out that mirrors the philosophy of my business. Don't fret though as this won't delay me. I will utilise my current industry contacts to ensure I can access appropriate equipment quickly and at an ideal cost!
Finally...I know that there is always a risk when introducing something to any market for the first time. Since launching The Baker's Dozen full time in early 2016 we have developed a loyal and dedicated following that will support our new venture with enthusiasm and gusto! (Plus the benefit of a mobile shop front is that we can move from demographic to demographic with ease!)