The main purpose of this project is to raise capital to start work on items for our SS19/AW19 Collection and assist in marketing our 'Capsule Collection'. At present, ROE menswear has manufactured and launched its SS18/AW18 'Capsule Collection', which is currently available to buy online through our website.
We have had great feedback on our first collection so far, which is incredibly rewarding, and now we want to develop the brand further.
ROE is a British based menswear brand that debuted its first collection for AW17/SS18, labeled its ‘Capsule Collection’. The collection focuses on key menswear staple pieces, delivering them with a modern aesthetic and made to the highest quality. The Capsule Collection is minimalist in design, with meticulous focus on materials, details and how the garment is constructed. The brand ethos is simple, we strive to manufacturer the highest quality garments using only the finest quality materials.
Our founder and creative director has a background in design and construction, being a master's graduate in civil and structural engineering, and this is apparent in ROE's debut collection with the quality of materials used, detailing and seam construction. Our 'Capsule Collection' is all made in Britain and shares factories with some of the world’s most highly regarded brands and designers, who's garments regularly receive acclaims after being debuted on the world's major catwalks. The materials throughout the debut collection are British where possible, with some exceptions for instance being the Swiss manufactured Riri zippers and Italian made Cobrax hardware, due to them being widely regarded as being the best in the world.
Our founder, Matt, had the following to say on the launch of his first collection, "Quality is always the prime focus when designing every detail of our garments, and is the main reason behind manufacturing all of our menswear items in Britain. I'm a big advocate of British heritage, so I am proud to manufacture all of our menswear here in Britain using some of the best manufacturers in the world".
ROE was created and developed after disappointment with the quality of some high-end designer purchases, and therefore is focused on delivering a far superior product at a more accessible price point.