Katie’s Essentials is a 3 year old business founded and created by myself, Katie Eales. I am committed to creating a business that honors our environment and the animals we share this Earth with.
My products are made by hand, using only wholesome, all natural ingredients.
I am now ready to take the next step to share my products on a wider public scale and that is why I am reaching out to you today. I need the investment capital to allow me to expand my business to a wider scale and be able to afford an environmentally friendly manufacturing company without loosing the quality of my products.
There are currently no products or brands in the market that compare to the quality, produce and accessibility of what Katie's Essentials is made up of. In the very short time of establishment the market response has proven that it is what this wide and diverse community wants. I want to be able to expand and be the leader of an ethical company to help sustain our planet.
My community of Katie's Essentials consumers love my products, they love that I am conscious about the environment and that I care about animal welfare, but they also ask that in my expansion I continue to honour my core values.
The rapid growth Katie's Essentials is experiencing demands that I can no longer hand-make from a commercial kitchen myself. I have been researching and seeking an Australian manufacturer that can provide organic ingredients, quality products and environmentally friendly packaging from an environmentally conscious plant.
Help me raise $25,000 for Manufacturing and Marketing to inject and live up to the now established demand for my products and continue the growth of Katie’s Essentials and spread self-love, optimum health and environmental awareness.
Katie’s Essentials has finally grown to a size where an investment like this makes sense.
This manufacturing reformation will dramatically change the way my products are created and packaged (and enjoyed), finally bringing my manufacturing and packaging quality up to par with the quality of what's inside. They will shape the packaging and manufacturing around the skincare and food mixes, ensuring that every product is hand made with compostable packaging and sealed perfectly.
In May this year I received my first batch of samples from an Australian manufacturing company that runs out of a Vegan, Organic and Gluten Free premises. The manufacturer sources all organic ingredients and the quality is outstanding. I am so excited to move forward with an ethical company that can produce my products at the same or even higher standard than I currently can.
Successful Kickstarter campaign – October 2017
First release from manufacturer – December 2017
Sales/Distribution Representative – February 2018
Branding/Marketing Campaign Launch – February 2018
International Sales– February 2018
Australian Wholesale availabilities – February 2018
International Wholesale availabilities/Customs Clearance – June 2018
Profit from this product cycle will support the cost of second manufacturing release.
I will contact donors after the project is complete for shipping addresses and other particulars. Thank you!
Complimentary to the trend towards healthier living the idea behind my brand is to help the communities understand that by using natural harmless products you will start to feel and become a level of beauty and wellbeing that no artificial product can give you. Since starting this journey and taking my business public I have been overwhelmed with the positive response from my clients. From this feedback I believe I truly have the ability to help not only make people feel beautiful but heal individuals with natural harmless products from Mother Earth.
How quick and easy you can create healthy Banana Bread or Muffins with Katie's Essentials.
Katie’s Essentials doesn’t stop at skincare or at nutritional health - I am a qualified Yoga, Pilates and soon to be Meditation practitioner and aim to build an empire to reshape individuals and their impact on communities and hopefully our planet.
Sustainable living is no longer a dream but a necessary need to our future generations and that begins with education, accessibility and inspiration. This is what I aim to give.
Please take a tour of my website to get to know the products, how they are helping my community and how I am giving back to charities with my profits - www.katiesessentials.com
Lastly and most importantly, thank you. Thank you for your time, thank you for clicking the link, thank you for reading through.
I will feel forever grateful that I chose to dream big and make this my reality. I only hope that I can continue to share my passion and vision for happier, healthier and greener communities.
Risks and challenges
The main challenge associated with my project has been finding the funding to make it happen. As a small business, it's been difficult coming up with the cash for a large purchase like this, but I know my customers want and deserve a better experience. This is why I am turning to Kickstarter and my community for help, so I can keep people enjoying the products and supporting our mission of social responsibility and environmental conservation.
I am currently in negotiations with a manufacturer to secure an initial fixed price contract term, with this comes risks however I have a lawyer working through the agreement. This facility will be environmentally friendly, vegan friendly and using only the best quality ingredients for creating the products and also packaging.
The only risk I see is in the quality of the goods produced, of which I have the right to reject should they not meet requirements.