Mimi's Cookie Bar name change to Dessert'D Organic Bake Shop!
We’ve had a successful bakery for six years now, and unfortunately are being forced to change our name because of a restaurant chain with a similar name. We were formerly known as Mimi's Cookie Bar, and from this point forward will be known as Dessert'D Organic Bake Shop. We are here to seek your help as we push forward, so we can continue to grow and expand. Here's our story…
We are an organic bakery that specializes in all things sweet, with a focus on organic, fair trade, and local ingredients. We strive to create the best cookies, cakes, cupcakes, pies and ice cream you've ever tasted! Not only is everything organic, but we also offer vegan, gluten free, and paleo options. We want to make sure that everyone can enjoy the simple pleasures of delicious desserts, no matter what!
In addition to selling online, we also operate our boutique bakery in the beautiful mountains of Mammoth Lakes, CA. Our small town is roughly four square miles, nestled in the heart of the Eastern Sierra Mountains. Mammoth is well known as a world class ski town, and home to many top athletes and outdoor enthusiasts just like us. We opened our charming bakery in 2011, while continuing and aiming to grow stronger everyday! That's why we've landed here on Kickstarter.
This is where you come in! As mentioned above, we've had a successful bakery for over six years now, and are in the process of franchising so we can open more organic bakeries - hopefully near you! However, we hit a road block and were unable to trademark our name, Mimi's Cookie Bar, because there is a chain restaurant that shares the same first name as us...Mimi's. So, after a somewhat painful process the trademark offices denied us the trademark, saying it was too similar, even though they are a restaurant that serves food and we're a bakery that serves desserts. At first the news was hard to swallow, but we've decided to not let the man get us down, and forge forward to change our name! After much discussion and effort, we've come up with a new name that we feel represents our bakery, surrounding environment, and what we've grown into. Our new name is Dessert'D Organic Bake Shop!
Now, all we need to do is change our name - sounds easy right? Well, with that comes a large handful of unexpected costs, and is the reason we need your help! We have to rebrand our entire bakery! That means a new website, logo, signage, merchandise, packaging, etc… Not to mention setting up our new bakery with the ability to franchise. With that said, your donation will help us tremendously! We loved Mimi's Cookie Bar just as much as you did, but we bet you're going to love Dessert'D Organic Bake Shop even more! We have the same amazing menu, staff and owners, and now a name that can grow with us!
I opened Mimi’s Cookie Bar because of my love for cookies, but also because I wanted to promote change in the food industry. I cashed in my 401K, my savings, my IRA and went all in. On opening day of Mimi’s Cookie Bar, I had less than $500 to my name! And, when we first opened Mimi's Cookie Bar all we served were cookies out of one little pastry case, literally! I worked in the bakery countless hours, every single day without any employees, or days off for a long time at first. I am thankful now we have staff and our own little Dessert'D Bake Shop family that cares as much about organic desserts as I do. Our vision, brand, and menu has grown into so much more than just cookies, and my goal is to continue growing...
I still have as much (if not more) of a passion for baking as I did when we opened our small, but darling shop. I am living proof that if you have a passion for something, with a hard work ethic and goals, you can make it happen! I am ready for this new challenge and ready to serve a larger community with our delicious one-of-a-kind organic desserts! I know I can make customers fall in love all over again with Dessert'D Organic Bake Shop. Any pledge amount would help us on this new mission, and I’m the first to say we would be forever grateful!
Now for the drooling...