My Best Friend Was The Chocolate Cake
My Best Friend Was The Chocolate Cake

This project has already launched.


If you’ve made it to this page you may be an emotional eater like I was. If you find yourself saying ‘Don’t eat the cake, don’t eat the cake'.... But before you know it, you’ve eaten the cake, and feel guilty for doing it. Then you’ve come to the right place. This project is a start-up. Why? Because I used to be an emotional eater and it consumed my life. I spent 20 years trying not to binge or overeat, eating and regretting the food I ate, after consuming the amount of food that could’ve fed myself, my friends and a lot of other people less fortunate than me. 

Emotional eating is a very lonely road. It’s not something that people share with others for the fear of judgment and it’s really hard to get on top of because no matter how many diets, meal plans or 30 day challenges you try, you’re still left with the lack of control over food and that frustration leads to yet another binge. 

Today I am proud to say I have overcome emotional eating and it has given me a new lease on life. It’s a life that I am now in control of and I want to share my message with others. People who know what they should be eating but don’t always eat the food they know they should as they lack control over food. 


My start-up is called Overcome Your Emotional - I am a Mindset Coach specializing in Overcoming Emotional Eating and am doing this campaign so I can get my message on How To Overcome Emotional Eating out into the mainstream. I created an online 12-week program to help emotional eaters find, understand and work on the real reasons of why they emotionally eat. By tackling this issue at its very core, the frustrating emotional eating cycle is broken. 


Because the program has been created, the money raised will firstly go towards publishing, promoting, printing + postage and handling of my first book ‘My Best Friend Was The Chocolate Cake’ – How I Overcame Emotional Eating And How You Can Too! And Secondly towards getting my business off the ground. I will also be giving anyone who would like to take advantage the opportunity to take up the 12-week online Overcome Your Emotional Eating program. When the funds are raised, the books will go to print and be shipped anywhere in the world. 


The more people I speak to on the subject of emotional eating, the more I find that this issue is on the rise and people don’t know how to combat it. We constantly try to self-medicate and as food is an acceptable drug in society, easily accessible and readily available in large quantities this is our most embraced and abused drug of choice. But at what cost? We use food to suppress our confronting emotions, whether they be boredom, sadness, fear, anger, loneliness. In a world full of drama, stress, relationship conflicts, financial pressures and health issues, it can be easier in the short-term to grab that quick-fix and soothe our distress instead of dealing with the issue at hand. But, the ‘problem’ doesn’t go away. It gets suppressed and grows into emotions we don’t recognize anymore and so the cycle continues for years and years until one day when it’s totally out of control it will turn into something that will really make us take notice - maybe it will show up in the form of dis-ease, a relationship breakdown with ourselves or others or something even worse. It’s time to deal with our emotions. It’s time to heal. 


From the bottom of my heart, I am extremely grateful for your support. This is something that I have wanted to share with the world for a very long time. I would love to be able to show others that they too can overcome emotional eating and heal from the inside out, not the outside in. Thank you so much for your support.

Risks and challenges

My book is written and the online program has been created. I am in the process of self-publishing. I am raising the money now for the printing, shipping, postage & handling and what's left over will go into promoting the book.

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