A world first in portable ice coolers,no more opening the lid to get your drinks! MRCOOLIT: Creating a system to maximize ice preservation was the goal along with everything you need to make anything involving a cooler an incredible experience.Set it up and forget.MRCOOLIT lasts 3-4+ longer than any other cooler it's all about reducing the lid opening trapping hot air inside melting your ice,when you require access the aluminium shelf and 2 pull out trays provide protection for the food and ice below preserving your essential items ,set up the days menu or snacks keeping food separated and dry in the trays. The can and bottle dispensers allow easy access with out allowing in the hot air to melt the very thing keeping your drinks and food fresh and chilled. The entertainment station has everything you need for the out-doors life style. The cooler is the heart of all our adventures MRCOOLIT gives you the confidence to go further for longer. This cooler is a game changer!