Mimpi is an Ecommerce directed consumer company that is focused on sleep. The product is a mattress which is packed in a box and distributed to people via DHL throughout Indonesia.
Mimpi's best definition is a tech meets lifestyle start up that innovated the mattress industry in Indonesia. The definition of a tech startup is not limited to businesses that sell application-based solutions or those that provide software as a service. It is also possible for a tech startup to build a non-digital product, but with the involvement of a business process that maximises the use of a digital asset. Mimpi is such a startup.