First of all, thank you for taking time to check out our campaign!
Laauw is a Dutch fashion brand founded by three young friends with their roots in the Netherlands. We took the challenge to make life of people in big cities easier with simple yet effective products, or as we call them - “Laauw” products.
After the successful first collection inspired by our capital Amsterdam, the new collection is inspired by a capital with a bit more sunshine, Madrid. We chose for the capital of Spain because it is our second capital, one of our team members is living in the center of Madrid. Together with our backers we would like to make this collection reality! As we are a young brand, we would like to learn from you in any possible way. All kind of suggestions, critiques or encouragements are more than welcome. For all the backers we offer free worldwide shipping, an appealing discount compared to the retail price and you’ll receive your bag before the official launch in stores!
The MAD Collection
Madrid is characterized by its trendy districts like Chueca and Malaseña. Despite the fact that Madrid has grown into a big metropole, these districts have kept their own identity. This identity combined with the historical buildings, the culture, and the Madrileños themselves has led to a great inspiration for our new collection. The designs of the bags are the result of combining the trendy aspects of Madrid with the down to earth identity of Laauw. The name of each bag is linked to a metro stop that brings you to a district that is indicative to the use of its bag.
Each product of Laauw tells a unique story. When the bag is used, the leather bag will become more beautiful. The characteristics of the leather like wrinkles and shades become more intense. The more you use the bag, the better it will look. Exactly these beautiful details makes each bag of Laauw unique.
Hereby we would like to present the seven models of the MAD collection! All of them are available in 2 colour combinations:
The home base of Laauw, Waalwijk (a city in the south of the Netherlands), is known as the heart of the Dutch leather industry. This region is full of craftsmen who are raised with the passion and love for leather. Remarkably, and interesting to know, is that all our grandfathers had their job in the leather industry. Laauw is privileged to continue this honour, and therefore puts this love and passion for leather first at every collection. All products of Laauw are designed in the Netherlands and each collection of Laauw is themed by a major city. Laauw aims to grow into a global brand by combining the Dutch down to earth mentality with the characteristics of different major cities.
Meet the team
Three friends who are passionate about the leather craftsmanship of their home base Waalwijk, inspired by the differences in cultures and characteristics of cities, with a love for simple yet effective designs.
Rob van Ravenstein: before the time that Laauw was founded, Rob gained several years of experience in the high-end leather and interior market. During the last 5 years Rob has become a true leather expert and effectively uses his knowledge into the collections of Laauw. He spend his time to search for the perfect kind of leather for this collection. He felt the urge to select quality leather while keeping it at an affordable price.
Dorus Leenaarts: the globetrotter of Laauw. During his studies in Amsterdam, Dorus got inspired by the city life. Dorus also experienced living in cities in Scandinavia and is currently living in Madrid. Furthermore, in his many travels he experienced the needs of living in big cities like New York, Singapore and Bangkok. In short, Dorus knows the drill of living in the big city. Due to the high-paced and busy life in a city, he realized the need for products that make life in a city both more comfortable and stylish.
Joep Janssen: his unprejudiced character and his passion for simple yet relaxed only became stronger during his journey through Asia. Back in The Netherlands he gave the finishing touch to the collection by keeping the designs simple but unique. For example, the typical base of each bag which returns in most of the models is an idea introduced by Joep.
Simple, relaxed, but yet stylish. That is Laauw
Last but not least, we want to thank everyone that made this project possible so far. Ana Hurtado Gil & Jimmy Jansen that were our models in the shoot, Bea Hohenleiter as the photographer of our shoot, Daan Bullock for the video, Wieske Leenaarts for the product photos, Maria Cabanes for arranging everything around the shoot and Joep Klerx as a friend of our brand from day one!