Today, pollution from plastic bottles has become a serious issue to our environment, affecting our lands and oceans in many ways and creating a carbon print that is undeniable. Although recycling these bottles would appear to be the easiest and best solution to the problem, the reality is that in the United States, and in most of the world, approximately less than 40% of plastic bottles get recycled. Many of these bottles end up in our oceans and landfills, making the consumption of bottled drinks a real and growing menace to our planet, especially in an industry favoring plastic bottles as the predominant packaging medium for drinks. It's time to listen to our planet and act upon!
At Frutawa, we have decided to do something about this growing threat by creating a one-of-a-kind drink that not only tastes great, but feels great. Because for every TAWA drink you enjoy today, there is one less bottle to worry about tomorrow!
Our TAWAsome Mision
The essence of this campaign lies in our company’s mission to create awareness about pollution from plastic bottles and protect the environment against it by offering consumers an eco-friendly drink that has a minimal impact on the environment, tastes great, and is truly pure and natural.
Let's TAWAnize the World!
It's simple, each of our TAWA bombs (fruit bombs) comes spherically shaped inside a leaf-like pouch, is made of dried fruit juice and cane sugar (less than 25gr, 30% less sweetener than sodas), has no artificial ingredients, GMO's, or preservatives; and most important, does not come in a bottle but a pouch instead, which represents at least 60% less plastic than a standard bottle. Each TAWA bomb is design to dissolve in 16 to 18 oz of water in a matter of seconds and is super portable for enjoying at any time and anywhere: work, school, gym, home, etc.
Through its unique spherical presentation, our TAWA bombs not only prevent the use of disposable plastic bottles (as the sphere itself becomes too big to fit into a standard plastic bottle nozzle), but also promote the use of reusable bottles which, for the most part, have a bigger nozzle cavity. All in all, is a win win for us and our environment!
The TAWAstic Plan
Being a small startup company, we have recognized that the best way to have a real impact in our world is by changing consumer behavior through awareness and by making our bottle less drinks available to the masses through the retail industry.
Our limited resources have allowed us to create this amazing product and test the market, with great positive results in regards to concept and flavor. At this point, we have invested about $15,000 to develop our products, packaging, and a small and primitive production line. However, raising awareness and pursing a retail strategy requires significant resources, reason for which we need your support to attain and exceed our funding goal in order to further our mission.
Our TAWA Goal
Risks and challenges
Although Frutawa's currently has limited production capabilities, we feel confident that our current state of production will allow us to complete our Kickstarter project and fulfill our promises to each and everyone of our supporters. However, our future retail risks and challenges are far way more considerable and worth noting.
Being a new and different product in the market, we recognize the many risks and challenges that lie ahead of us. Acquiring market share, creating brand recognition and distribution channels; these are just some of the foreseeable challenges we plan to overcome. All of which require a unique product, significant resources, lots of passion, unbreakable determination, and of course, your valuable support.
At Frutawa, we feel confident on overcoming these and many other obstacles by believing in a product that is not only unique but has an amazing mission behind it. Not to mention that, to get to this point, we have had to overcome significant challenges. What better way to predict future performance and gain your trust than by looking at our great resolve to challenges in the past.
One of the biggest challenges we had to overcome was finding the right way to create a unique product that would demotivate the use of plastic bottles and promote reusable bottles. The key to overcoming this hurdle was our product's very own spherical shape. To create this desired attribute, we had to create a one of a kind mold that would compress dried fruit juice and cane sugar into a spherical shape, with the necessary dimensions and characteristics for it to taste great and dissolve in water in a matter of seconds. In addition, our product's spherical shape has allowed us to develop IP around this amazing concept: Two Trademarks and Two patents (Provisional and Non-provisional-15360987), which will be of tremendous aid for protecting us against followers and competitors, and will ultimately allow us to take our mission as far as possible.
Our second biggest challenge was to develop a packaging that would not only be at par with our product in regards to uniqueness and visual appeal, but most important, that would support our mission. Our leaf like and spherical packaging options are one of a kind. Not only to they encapsulate our product in a unique and attractive way, but also are very portable and advance our mission by having a minimal impact in our environment. Although our packaging is made of much lesser plastic than a standard bottle (60% at least), it still needs to be properly disposed so it can go into the recycling process, reason for which our plan includes a creative awareness campaign that will complement our retail strategy. As we have mentioned before, any funding above our stated goal will be utilized to incorporate other packaging options that will not only minimize the use of plastic, but eliminate it completely.
Our current and past efforts have taken us to this point, where we have been able to create a unique product that is good for our bodies and great to the environment. It is our great passion for our products and strong belief in our mission statement the main driving forces that will allow us to overcome anything in our way to success.