FITWELL - find your perfect fit without facing the numbers
FITWELL - find your perfect fit without facing the numbers

Fitwell is a body-positive style platform and community that helps you uncover your perfect fit without facing the numbers.

Fitwell is easy to use and simple to understand – building community and empowering women to feel comfortable in their own skin and to make their own decisions when it comes to choosing their style – regardless of size.

Want to be a Fitwell member? Tell us why here.

Traditionally, the fashion industry has held tightly the reins that control the experience for consumers - forcing individuals to define themselves by ever-changing, confusing size standards and, in the US where the average woman is a size 14, they have pretty much ignored the needs of "real" women of today. What if we were to "reassign the smart" and place the control back into womens' hands through a simple tool?

Bridging brick and mortar retail with online shopping, Fitwell makes it incredibly easy to find fits that flatter. No longer do you have to “bare it all” for a private fitting or “face the numbers” in order to navigate the tricky sizing system of today’s fashion industry. Fitwell provides an easy-to-use, at-home measuring system that has roped in today’s media darlings to walk you through the process without worrying about those pesky numbers.

Further integrating our technology, a FitWell fitting is also available on your next Virgin flight – just sign up before going through security and keep an eye out for our biometric “check-in” kiosk.

Your profile is put through our proprietary analytics system that uses real numbers from pattern data (from all your favorite brands!) rather than the nebulous sizes that you’re used to so that you’re guaranteed a better fit. Order right from home and if it doesn’t fit, send it back and we will give you credit for your next purchase. In-store, our partnership with body-positive style network BeauCoo, brings it’s “natural catalog” full of real women to life – a searchable and shoppable reference. Branded interactions are able to springboard off of your customized “FitShape” to provide a truly custom experience in-stores. 

 

Shopping should be fun for all – not just those that fit the industry’s mold. We provide you with the tools to become the author of your own experience once again.

Want to be a Fitwell member? Tell us why here.

 

Want to learn more? Check out the research here and more about the concept here.

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