About this project
Hello again, Kickstarter! Divided By Zero watches are back! After our first successful campaign we return to you to present more superior and advanced Beta series. And more scientifically designed, of course :)
We're the small watchmaking company from Canada and also the creators of the first watches with mathematically approved design. Our previous Alpha series appeared on Kickstarter a year ago and attracted a small army of backers to its side, raising 300% of initially requested funds.
The main feature of Divided By Zero watches is its design concept. We prefer neat simplistic design, monochrome domination in the palette and the highest quality paired with an affordable price. And we're totally crazy about the accuracy and precision in design! That's why we used the miraculous power of science - all of our concepts are based on the researches, strict recommendations and direct involvement of actual mathematicians, architects and engineers, who helped us to create ultimate design with perfection in every detail.
We decided that our next project must explore evolution of the design concept further. It blends accuracy of calculations with the beauty of natural science. Beta series is inspired with the greatest minds of mankind and their inventions and the greatest minds in our team put a huge effort to achieve absolutioin every line, curve and index mark on the watch dial. Divided By Zero is the golden section of watch design!
This time we wanted to make every watch in the new series more individual and distinctive. Each watch has a strong connection between its design and concept, and to add more character in it we added some prominent unique details to it. Meet the Beta series!
Newton explores the idea of trinity concept which is the basis for an every object we create. And it's a very attractive shape, too ;) The main feature of Newton is the dial's reflective surface with a slightly changing tones of its color. It's named after Isaac Newton, referring to his teachings and physics laws.
Galileo watch is one of our first chronograph models in the new series. It relies on pure minimalism in design. The concentric dial refers to orbits and the subdials are a planet and satellite itself. The most interesting feature is a partly sandwich dial which creates a volume effect. This watch was named after the one of the greatest astronomers in history - Galileo Galilei.
Pascal is the second one in our chronograph department. It also boasts sandwich volumetric dial and has an ideally symmetrical face, backing the whole idea of our mathematical design. The watch's inspiration source is Blaise Pascal's work.
Archimedes watch is the most complicated in series! Yet simple to read the time, as always. It depicts a classic nodus structure on its dial. But the most notable thing is the handcrafted outer layer which is cut by the shape of the dial image! Archimedes watch is an homage to the famous ancient Greek mathematician.
Volta is and ode to geometrical beauty of the basic shape — circle which is also a foundation in design for almost every watch. The watch shares its name with the prominent Italian scientist Alessandro Volta.
Turing follows up the minimalist path in the Beta series. Its dial is decorated with an infinite loop to depict the idea of the abstraction of time itself. It bears the name of a swift minded genius of Alan Turing.
We are fond of our concept we brought to our first launch. That's why we decided to revamp the alpha series and present you new, improved versions of beloved Gauss, Kepler, Plato and Eculid watches,lifted to the new brand's standards. All Alphas come with new thick strap with a spectacular red edging and artificially weathered leather, domed crystal and revised design which slightly improves the initial developments preserving main features.
The Alpha series will become available if we reach 100% of our goal. If you prefer Alpha over Beta series, support our campaign pledging to beta. After we unlock the stretch goal, you'll be able to adjust your pledge for Alpha series.
Divided By Zero is a watch for everyone.
We may be over our heads with the obsession with maths and science, but our goal is to create watches you'd like to wear! That's why we try to make it perfect in every aspect.
We want Divided By Zero to become a part of everyone's wardrobe in the world! It's universality affords an easy strap change and suits every wrist with its massive yet sophisticated construction.
We give our watches the character to fit the individuality of its owner. You can easily find the specific watch that'll become a part of yourself.
The development of every model of Divided By Zero watches is a hardworking process. We study a lot of watches, try tons of designs and make infinite tests before we come up with a sole prototype.
Thanks to our backers, we had a lot of feedback on our previous campaign. That's why we exactly know what we need to improve in our second series.
DBZ team did their homework! First of all, there were some backers who was not too satisfied with our straps. The issue is solved! Now we offer more superior high quality genuine leather straps, which are much thicker and more sturdy than its predecessors.
We also wanted to add some distinctive features in our design, which would be unique and memorable and make our watches stand out as a brand. New DBZ Beta series come in pitch black color palette with the signature blue square root second hand.
For the new series we've also replaced flat crystal with domed to make more “out of this world” impression and offer you the better view on our signature design.
One of our experimental features is a hand cut bezel for the Archimedes model corresponding with the design pattern.
All of our straps have blue edging now — signature color of Divided By Zero watches.
Galileo and Pascal have minimalist sub dials place on different planes with the main dial. Both models have artificially aged case and strap buckles.
The other thing, rather than design, a lot of people love Divided By Zero watches for, is its affordable price. Our primary goal is to bring our projects to live and please as much people as we can with our watches. That's why we offer such an attractive price on the DBZ watches, which is only $95 USD! There are several factors that affect the price.
- No retail margin at all! That’s right! You get your watches directly from the manufacturer, avoiding any intermediates with their commissions on the way to your wrists.
- Production costs. We’re always transparent and honest about it. There’s a graph below showing how we could achieve such an affordable price with an every stage of manufacturing and every piece of the watch itself priced accordingly as well as company profit.
This infograph depicts difference in pricing policy between Divided By Zero and most of other watch brands in similar price range. Such an attractive price forms avoiding any extra distribution costs and retail markups as well as significantly cutting the brand’s profit.
New Beta series watches are made of high grade 316L stainless steel with a black PVD coating on their cases with a total weight of 45 g for each timepiece in total! It comes with a thick genuine leather ZULU strap, solid mineral crystal and offers 5 ATM water resistance. The movement is accurate and reliable Japan-made Miyota 2035.
Case Diameter: 43 mm
Case Thickness: 9.5 mm
Face Diameter: 37 mm
Total Weight: 45 gram
Band Material: Genuine Leather
Band Width / Length / Thickness: 20 mm / 255 mm / 2.0 mm
Case Material: 316L Stainless Steel
Buckle: 316L Stainless Steel
Crystal: Domed mineral
Movement: Miyota 2035 / Miyota 6P25 (Japan)
Water Resistant: 5 ATM
Here’s the graph showing estimated production period – from the Kickstarter campaign to the shipping. We’re sure in terms and that each stage will be completed in time because of our experience with the previous campaign. Last time we delivered the watches to our backers in a month ahead of the schedule!
Social media is a storng tool to influence the success of the campaign. If you like our concept and our watches, please, tell your friends about it. Together we can make much more to succeed and make Divided By Zero strong brand with a faithful army of supporters!
You can get high definition images of DBZ watches on our Flickr page. Feel free to use the best we have, if you’re a journalist, a blogger or simply like our style :) For any other press related issues contact us on: firstname.lastname@example.org
Risks and challenges
Preparing for our first campaign a year ago, we established a reliable contacts with the manufacturer and quality control party to make the manufacturing process fast and smooth. We still work with them, so there's no need to worry about watch quality and production issues. We also have final prototypes for our current project and there will be no need to test it.
We learned a lot on how to struggle with difficulties previous time and even managed to deliver our watches in a month ahead of the schedule. That's why we're sure that even if there will be any obstacles in our way, we could easily overcome any of them.