JAANTE Showroom
JAANTE Showroom

Creative & Innovative Showroom concept for B2B and B2C

Let me introduce myself, I am Julie coming from a mixed race background, I grow up in Spain and since 2013 living in Switzerland.

Possessing a wealth of business acumen acquired from top-notch schools and premiere multinational corporations, I have experience in operating and leading in many markets in Africa, Europe and Middle East. Creative, highly experience marketer with direct interface to the client in at both a strategic and operational level.

I decided to pursue my passion for fashion and turned my hobby into a business (JAANTE GmbH) by making my living and work spaces more creative, pleasant, productive and also through that supporting the NGO "REPONGAC" that assist and help development in Africa.

My challenge was to create a new brand & showroom concept that could encompass two markets: the designers and the consumers. For designers, the showroom represents an exclusive community of remarkable talent and for the consumers; it is a premium brand of fashion.

JAANTE - Creative & innovative showroom concept showcasing designers and connecting fashion brands with international buyers, boutiques, celebrities, and editorial placements increasing their sales.

Located in Switzerland, in the heart of Europe, great for brands, stylists and editorial pulls! With a total population of ca 8 million people and one of the highest GDP in the world, Switzerland is nevertheless an attractive market for fashion brands, designers and clothing companies.

Designers and fashion brands are from the following sectors: Fashion (Women), Jewellery, Accessories (Men & Women), Shoes (Men & Women) and Home décor: Candles and Essences.
 

What We Need & What You Get
The crowdfunding campaign will proceed in three phases. We have a transparency policy, we will be pleased to send you (investors) the annual marketing budget.

YOUR CONTRIBUTION WILL GO FOR:

- Showroom/office space: material, equipment 
- IT development
- Marketing


The campaign is divided in 3 phases:

* First Phase: Seed Round 

With this we can build creative functions of the online fashion platforms (E-showroom and E-store), rent a local/office space for the showroom and a part-time job position for a programmers’ coordinator is covered.

* Second Phase: 

All PR & Marketing and IT development costs are covered. We can acquire few mentors & investors and produce some events. Also, this amount of money covers all developments and enable the programmers to create all essential features of the platforms (e-showroom & community). One full-time and one part-time job positions can be created.

 

In return of your contribution, in this first phase: 

For ALL:

* For all your generous donation of CHF 50, you will be granted during SIX MONTHS of 5% discount (from the date of your first purchase) for all your online purchase within our online platform (E-store) / Estimated time starting of the online platform for B2C (E-store) June 2015 and upon the closure and funding of this campaign, PRIVATE PROMO DISCOUNT CODES will be issued to all contributors via email.

* For all your generous donation of CHF 100, you will be granted during TWELVE MONTHS of 5% discount (from the date of your first purchase) for all your online purchase within our online platform (E-store) / Estimated time starting of the online platform for B2C (E-store) June 2015 and upon the closure and funding of this campaign, PRIVATE PROMO DISCOUNT CODES will be issued to all contributors via email.

* For a contribution of CHF 350 - Gift basket of assorted fashion brands valued at CHF 500.

For DESIGNERS (B2B):
* For contribution of CHF 500 - SIX MONTHS showcase within our online platform E-Showroom (Site under construction) + Designer´s name/logo will be included and listed in all JAANTE Promotion printed material (posters, flyers…)during 6 months.

* For contribution of CHF1,000 - 12 MONTHS showcase within our online platform E-Showroom (Site under construction) + Designer´s name/logo will be included and listed in all JAANTE Promotion printed material (posters, flyers…)during 12 months + Designer´s name/logo showcase with JAANTE's main web site.

* For contribution of CHF 1,500 - 6 MONTHS showcase within our online platform E-Showroom (Site under construction) + Designer´s name/logo will be included and listed in all JAANTE Promotion printed material (posters, flyers…)during 6 months + Designer´s name/logo showcase with JAANTE's main web site + 6 MONTHS showcase within our showroom (local space) that includes: Space area within the showroom for showcase products: ca 1,5m, monthly PR Newsletter through mailings, Blog and within our catalogue, Showcase Biannual Buyers and Press day and showcase of the brand & Presentation of the collection within the showroom and the E- showroom.

SPONSORS:
For a contribution of CHF 500
- Sponsor's Company logo listed on JAANTE´s website as Sponsor with a direct link to the partner’s website during TWELVE MONTHS.
- Sponsor´s name/logo will be included and listed in all JAANTE Promotion printed material (posters, flyers…) during A YEAR (12 months).
- Sponsor will receive complimentary VIP tickets of all JAANTE’ s events during 12 months.

Risks & Challenges
As our showroom is based on an innovative & creative concept, within the Swiss market there is no other fashion showroom with similar fashion platforms offering all our services that encompass B2B & B2C markets and showcases emerging designers.

After the first year, the showroom and the fashion platforms (E-showroom & E-Store) will be self-sustainable and profitable. 

 

Other Ways You Can Help
Do not feel bad if you can't contribute. In return, we kindly ask you that you spread the word about JAANTE within your network.

We encourage you to use social media, and word-of-mouth. Like our Facebook page and Follow JAANTE on twitter and on Instagram

Important:  ALL CONTRIBUTORS WILL BE REWARDED and every donation gets mentioned on a special wall of honour which will be visible on the finished website platforms (E-showroom & E-store).

The importance of your contributions is that you will be also helping the NOG organisation "REPONGAC" that assist and help development in Africa http://www.repongac.org

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