Complete planting kit that makes growing food quick and easy
Complete planting kit that makes growing food quick and easy

This project has already launched.

let’s face it, we have lost connection with the earth and where our food comes from. Most people have never tried to grow their own food and the hones that have, have probably failed.

How do we know this? Our founder was one of these people that tried but found the whole exercise confusing, frustrating and ultimately disappointing. She decided that planting needed to be quick, easy and fun and so Reel Gardening was invented with a mission to get more people growing in whatever small space they have available in as little time as possible.

We believe that your garden should be quick, easy and fun to plant and need only 5 minutes of your time daily to care for it. That’s why we developed our complete kits and our app.

What is Reel Gardening?

Reel Gardening is a patented biodegradable seed tape which anchors seed and nutrients at the correct depth and distance apart. To plant, place the paper vertically in the soil with the coloured portion visible above the soil. The plants emerge correctly spaced, differentiated from weeds and the paper eventually decomposes to produce compost in the soil. Reel Gardening hosts a variety of benefits making it more successful than traditional seed.


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Claire Reid invented the product in 2002, patented the technology while studying Architecture and then founded Reel Gardening as a social enterprise in 2010.

All of our products are handmade with care and love in Johannesburg South Africa. Our manufacturing process is designed to create maximum employment of previously unemployed mothers.

Introducing the Planting Bag and Planting Pot

We believe that for us to solve the current food crisis, we need to get back to basics and we need to get hooked on growing food. We have been asked by more and more people here in Johannesburg for a simple solution to urban gardening and so we decided to design a simple, fun, African inspired planting kit that enables anyone to grow their own herbs or vegetables anywhere. Be it on a…

Our kits are made in a traditional South African fabric called ShweShwe. This fabric is usually reserved to make dresses and headwear for special occasions. We believe that a starting a food garden is a special occasion and your garden should be something beautiful in your home which takes centre stage and becomes a feature and not an eyesore. We also believe that growing your own food should be really simple and easy and that you should only have to spend a maximum of 5 minutes a day caring for it.


 Our kits come complete with everything you need and all of our products link into our App which is available for free download on any device. There is a weekly animated video that simply explains what is needed by your plants that week and then the app will tell you exactly what you need to do each day according to what you planted, your Reel Garden promises to not need more than 5 minutes of your time. And the app even reminds you to water!

Available for download on Apple and Android

Learn & Grow

We believe that the way to sustainably tackle our current food crisis is to create systemic behaviour change and get kids to both understand and enjoy the simple pleasure that is growing your own food. We achieve this through our Learn and Grow kit. Each kit creates an outdoor classroom and provides the teacher or parent with everything they need to utilise the garden as a teaching tool. We developed this kit over the past 2 years and have initially rolled them out to over 2500 schools across South Africa with great success. The kit is prices so that for every kit we sell, we are able to donate a kit to a school in need.

Reel Gardening was designed to serve these low income schools and we promise the schools that receive a donated garden that we will make sure they have enough seed tape to re-plant each year and each of our sales of our Planting bags or Pots enable us to donate seed tape re ll packs to these schools each year to ensure the learning continues. We partner with various NGO’s on the ground to make this happen.

For us to scale our positive social impact we need to start selling our planting kit products outside of our small country and that’s where you come in! Help us by being our rst international customers and by doing so, you will not only receive your own Reel Gardening planting kit to plant this Summer but you will also be enabling us to gift the planting revolution to schools across Africa.

Reel Gardening Accolades/Company successes Journey

The Reel Gardening Team

We are a small team of 7 people, based in Johannesburg South Africa and we have spent years developing both the product and our ability to create sustainable impact to food security in Africa.

Some of the brands we have worked with:


We have many rewards on offer. Our small Shweshwe pots can be placed on a sunny windowsill or desktop anywhere. These pots contain everything you need to get started including the pot, the soil, the seed and the fertilizer. All you need to do is add water.

Our specially designed Shweshwe planting bags can be hung on any sunny wall or balcony. They wont mess. The kit contains two bags, seed to plant 6 plants, fertilizer and a watering spout. All you need to do is add soil and water.

Our learn & Grow kits will plant out a 1m2 raised bed. The kit contains everything you need to get started, including the activity book. You just need to add soil and water.


 Wholesale Bundles for re-sale :


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