Classic, British, Affordable Watches by James Derby
Classic, British, Affordable Watches by James Derby

This project has already launched.

Who Are We

James Derby is a British watch company based in London which produces high quality, stylish yet affordable Men’s and Women’s watches.

Founded in 2016 by James Harrower, James Derby was created in London with one simple mission. To create stylish, refined, fashionable and innovatively designed affordable watches. We have always been intrigued and fascinated by the style and sophistication that the right watch can bring, but have never found the right mix of affordable style and charm, so we decided to create it ourselves.

There is a misconception that if you want a nice watch you should be spending thousands and thousands of pounds but we thought if we were going to pay so much, we may as well have it made to our own designs! We started exploring this and found we were able to keep the costs down and pass it all on.

We are currently online only, which helps keeps the cost down and keep the watches affordable.

The Watches

We have produced a limited number of our first collection which comes manufactured to the highest quality featuring a Japanese movement in a stainless steel case coloured gold, silver, rose gold or gunmetal grey. Each one has sapphire crystal quality glass and a leather strap.

Extensive research and development has gone into the right designs and colours, not just of the watches but of the boxes, the booklet and the small tag that comes with each watch to show authenticity.

The watches are named after the most upmarket London districts, Belgravia, Chelsea, Kensington, Mayfair, Knightsbridge, Regent and Westminster. The boxes, watch tags and marketing materials are all designed by our founder James, as are the watches, and carry the distinctive logo of London Bridge.


The classic nature of our first collection is what makes the brand. The brand was moulded by the idea of British, classic, traditional, simple yet smart design and that is what comes through in the classic collection.

With two hour markers at 12 and 6, no date or hand for the seconds, the design is incredibly classic. There are only two dial choices with black or white, with three case colour choices which are reflected by the hour index and hands.

It is important to get the London aspect of our brand across in the watches, which is shown underneath the brand in the dial but also reflected by our Tower Bridge logo on the back.

Classic Collection


  • Case Colour: Rose Gold, Gold, Silver or Gunmetal Grey 
  • Case Material: Stainless Steel 
  • Dial Colour: Black or White 
  • Gender: Men or Women 
  • Glass: Sapphire 
  • Movement: Japanese Quartz 
  • Strap Colour: Black, Grey or Brown 
  • Strap Material: Leather 
  • Strap Width: 18mm or 20mm
  • Warranty: Two Years 
  • Watch Size: 36mm or 40mm 
  • Water Resistant: 30 Metres / 3 ATM

 Story So Far

Our story is just beginning. Building influencers within the social world, tweaking our methods of postage, improving our website and communication, these are all things we are looking to kickstarter to help us develop and move forward.

Risks and challenges

Our sole aim is to design high quality, stylish yet affordable watches whilst adding some British classic design.

We have gone through an extensive research and development phase to get our first collection absolutely perfect, which we have called the Classic Collection.

There are only a limited amount of watches currently available and we are looking to this kickstarter project to help us move forward and not only manufacturer more of our classic collection, but to also design new collections and continue to bring affordable watches to the market.

We are confident of our processes and how we can move forward should the kickstarter project be successful.

Thank you for your support, it means the world to us here.

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