Civic Engagement at Your Fingertips
Civic Engagement at Your Fingertips

This project has already launched.

Assmbli is a resource for civic engagement that enables users to obtain concise, unbiased information about elections, legislation, and the elected representatives relevant to them. In the current environment of “fake news” accusations, partisanship, and spin, Assmbli will provide voters and potential voters with the basics of their government at their fingertips: how to register and vote, when deadlines are approaching, where to register and vote, who the candidates are and details about what else is on the ballot, what their elected representatives are up to, and more.

With the Assmbli app, users will be able to set up notifications for upcoming deadlines and events, allowing them to integrate voting into their lives and to share the information with their community. The app will also allow users to find location-based resources for understanding voter ID laws and laws protecting their right to cast a vote; learn what happens to their vote following Election Day; and find background and contact information about their representatives, which will allow for stress-free, rapid constituent interaction.

For the past several months, we have been developing the website and app, researching content, and developing the business. Now, we are ready to grow our team to ensure a quality product can be released to the public before the 2018 mid-term election cycle. To do this, we need to jumpstart the funding so that we can continue to work on it full time. 

We are so excited to bring Assmbli live and thank you from the bottom of our hearts for considering being a part of its completion.

Potential Impact

In the current political climate, Americans are feeling frustrated and overwhelmed, and division is mounting. Many eligible voters aren’t registered, and many registered voters don’t vote. Indeed, 31% of registered voters did not vote for any presidential candidate in the November 2016 elections, and turnout for local elections is typically much lower.

Many voters get registered through the DMV and don’t know how to check their voter status or political party, or how to register if they don’t do it through the DMV. And, they don't have the time to figure it out. These days, many states allow registration online, by mail, or in-person, but the available options vary by location. Assmbli will provide the user with the methods and locations that are available to them. 

Assmbli will break down the wall between those that are “political” and those who aren’t necessarily “political” but want to get their voice heard, on their time, simply and easily. Assmbli puts all the necessary information at the user’s finger tips, making civic engagement quick, easy, and a little less stressful.

How Funds from this Campaign will be Used

This funding campaign will allow us to bring the app live on IOS and Android platforms with the live date goal of early spring 2018, in time for the mid-term election cycle. The current funding round will be used to:

  • Complete compilation of content for voter registration and election processes and federal and state elected officials and candidates’ information;
  • Develop the location-based representative and district search tools with user-page integration;
  • Develop IOS and Android apps and integrate them with the app stores;  
  • Fund business expenses including software fees;
  • Fund crowd-funding fees and taxes.

We are committed to use these funds to build out the web app as quickly as possible – the tasks included in this funding round represent about 6-8 months of full-time effort.  

Meet the Founder

The founder of Assmbli, Tara Rolfe, has over 13 years of experience as a consultant in hydrogeology. During her career she has managed projects with budgets of over half a million dollars and aggressive schedules. Many of these projects included hiring and managing subcontractors and sub-consultants as well as training and managing junior staff to execute the projects to fulfill their goals on budget and schedule.  

Tara has been conceptualizing Assmbli for about eight years when she saw the difference between media and public interest in the presidential elections and the mid-term congressional elections. After developing the concepts and evolving them to meet the future of online application interaction, she and has finally taken the leap to create Assmbli. 

Tara left her 13-year career in hydrogeology in January to pursue this project because it has been pulling at her so hard she had to make space for it in her life. Her goal is to simplify the political world so that voters can get to the facts quickly and make informed opinions and decisions from there. Tara was able to set aside several months to jump into the development of Assmbli; building the code, researching and compiling content, and developing the company’s strategy to bring this app to the public in advance of the 2018 mid-term elections. Now she is ready to implement the company’s strategy to bring Assmbli live. 

Non-Monetary Ways You Can Help

If you don’t have the means to contribute financially to this campaign but you love the concept, you can play a big part in Assmbli's success in other ways! Here are a few suggestions:

  • Share this campaign with your networks. Tag #assmbli so we can show our gratitude!
  • Like and Follow and share us on Facebook and Instagram: @assmbli
  • If you know of or have connections with organizations or individuals that have similar objectives please email us at with more information.

Risks and challenges

We have been working on this app for seven months to develop its infrastructure, compile its content, and identified the additional software and team positions necessary to fully develop the app. With Tara's 13 years of experience as a consultant implementing and managing projects and staff, we are confident that with this funding we will bring the Assmbli app to the public on time.

If this campaign is not funded, we will continue to work on developing Assmbli, but will have to greatly reduce our time commitment to it and divert some of our efforts to securing alternative funding sources. Consequently, we would likely miss the critical 2018 mid-term election cycle and instead shoot for project completion before the 2020 election cycle. We are committed to this endeavor, whatever the challenges that may arise.

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