Cera is a homecare provider launched in November 2016 that uses digital and artificial intelligence to transform social care. Through its matching algorithm and automated scheduling systems, Cera is able to arrange home care within 24 hours, while fully taking into consideration a patient’s needs and preferences. Cera also uses artificial intelligence to predict deteriorations in our users’ health, permitting earlier intervention and more proactive care. It has significantly lower overheads compared to traditional care companies, allowing Cera to pay its carers 50% higher than the industry average, while still offering affordable rates for customers. This results in recruitment of experienced, capable carers that are well trained and provide the highest quality care.