Take a Bite Out of Canine Cancer!
Take a Bite Out of Canine Cancer!


Take a bite out of canine cancer! 


 Develop and bring to market a 'new breed' of food specifically targeted to aid dogs with cancer. We aim to provide the types and levels of nutrition needed to help them in the fight of their lives.

It is well recognized in human cancer treatment that diet is extremely important. Why shouldn't we take the same approach with our best friends?

This new product and approach will provide a nutritional foundation to compliment and support veterinary cancer treatment. It is specifically engineered to give dogs their best chance. 

We are pioneering a new way and hope you will be a part of it!

  • A team of experts in nutrition, cancer and business has been assembled.
  • Develop food to support dogs with cancer based on their tumor type.
  • Expand existing facilities to produce this exciting, new product. 

We have engaged a small, highly knowledgeable group of experts to help in this effort for both scientific and business issues. Our advisors include:

Dr. Korinn Saker, MS, DVM, PhD, Dipl. ACVN

Associate Professor Clinical Nutrition

North Carolina School of Veterinary Medicine

Research Area: Critical Care Nutrition including the influence of nutrients on oxidative stress disease states and nutritional support interventions for cancer and obesity.

Dr. Scott Hafeman, DVM, PhD: Oncology

Veterinary Cancer Specialist

Practicing veterinarian

Dr. Livia Wieringa, DVM

Specialist in critical care, rehabilitative and emergency medicine

Practicing veterinarian


Steve Shaffer, BA

Co-CEO: Raw Juice

Co-Chairman: Score Counselor to America's Small Business

Former President: Quiznos

Tim Bennett, BA, MBA

VP Marketing: United Federal Credit Union

Former General Director -  Global Brand Strategy  & Research: GM

Jeff Sutherland

Founder/Executive Chef

Did you know that thousands of dogs die of cancer every day?

Think about that... every day people everywhere lose their best, furry friends to this horrible disease. In fact, cancer is the number one cause of natural death in dogs!

We want to do something about that.

We want to help owners help their canine companions beat this horrible disease. We already know that great food helps but we also know that we CAN do better.

As is the case with humans, we believe that the chances for success with traditional treatment is enhanced through better nutrition. And in this case, specifically targeted nutrition based on the type of cancer the dog has!

When humans are diagnosed with diseases, nutrition (diet) is one vital area with which they have expert help. We are trying to do the same for dogs.

You can help!   

We at Deserving Dog are passionate about helping dogs through food... real food!

And in the case of cancer, we need your help to develop and bring to market specifically engineered, cancer support nutrition solutions for dogs.

A few dogs with cancer have already benefited greatly by one of our custom created diets but, with your help, our new approach will be even more effective!

As they say, and we are all finding increasingly true, "Food is medicine."

Deserving Dog will be formulating a food that is specifically engineered to provide dogs with cancer the types and levels of nutrition to help them in the fight of their lives.

  • Our plan is to develop tumor type-specific nutritional solutions. 
  • This will be unlike any other product on the market, anywhere!

And, it will help give dogs with this horrific disease a much better chance for a positive outcome when paired with medical treatment as provided by their veterinary team.

In the human community the importance of quality nutrition is increasingly recognized as critical to our health. It is also known that specific nutrition is extremely important in the overall treatment of cancer – do our canine companions deserve any less?

Millions of dogs die each year from this horrible disease. You, a friend or a loved one has probably been touched by canine cancer.

Prolonging the life of a beloved pet - or helping to reverse the course of this insidious disease - can mean the world to a pet owner. You can help!

Research and formulation of the diet is one part of the project. The other is to enhance Deserving Dog’s capability to produce our food in greater quantities so we can help as many dogs receive top quality nutrition as possible.

Your contribution will:

  1. Further our research into cutting edge nutrition as it applies to cancer in dogs
  2. Provide financial assistance for formulation; developing the recipes
  3. Help Deserving Dog get the equipment and space needed to produce this new product line

But what it will really do is help owners give their dogs a better chance!

You will help battle this disease! With your support it may be possible to have dogs survive cancer that otherwise would have died. In other cases, pet caretakers may be able to spend additional days, weeks or months that would have been denied by the effects of this insidious disease.

The $43,000 we are seeking will go toward research, formulation and production. Should we exceed our initial goal, part of the excess funds will go toward dogs in need whose owners can't afford to compliment medical treatment with the highest quality nutrition. Should we fall short, we will go in the order of research and then formulation.

In addition to knowing that you have helped, you can receive a range of perks from our sincere thank you to the ability to name one of our products after a beloved pet. In between those two levels are other perks including:

  • A bag of our all natural, preservative-free dog snacks (Wuhffles)
  • Cool Deserving Dog 'Take a Bite Out of Canine Cancer' T-shirts
  • Free attendance at one of our Canine Nutrition Classes (Denver, CO)
  • Some of our restaurant-quality food (regular formulation)
  • A run of Deserving Dog products with special labels featuring a photo of your canine companion and his or her story
  • A Lifetime 10% Discount on Deserving Dog products - that's your lifetime!
  • A Nutritional Consult for your dog
  • Name a Product - you choose the name of one of our new canine cancer support products

Whether or not you contribute, please help us get the word out!

  • Tell your friends, post on your - or other's - Facebook pages
  • Like us on Facebook at Deserving-Dog-Ltd
  • Tweet about us on Twitter
  • Pin us up on Pinterest
  • Use the Indiegogo share tools!

From us, and the ones who can't speak for themselves... Thank you!

Deserving Dog, Ltd is a producer of cooked, frozen, complete and balanced food and treats for dogs. (We do not make 'dog food' - we make real food for dogs!) Our ingredients are the same ones used by local restaurants and our food and treats are all preservative free. The supplement mix incorporated into our recipes consists solely of human grade ingredients that are available at health food stores and specialty markets.

Our food is created in a health-inspected commercial kitchen completely to human standards for temperatures, handling, hygiene and packaging. It's made for dogs... but you can eat it, too!

Deserving Dog is beginning its third year in business and can be found in over 30 stores in the Denver and Colorado Springs, CO area. We also home deliver to clients in Colorado and all across the country.

Shadow, CTO

Real food helped Shadow - we know it works!

Our products were inspired by our Chief Tasting Officer and her illness that was brought about by the big-brand commercial dog foods she had been eating. Shadow had recurrent hemorraghic gastroenteritis (HGE) and suffered horrible symptoms on five different ‘super premium’ kibble products.

Once she started eating real food, made from restaurant-quality ingredients, her symptoms cleared immediately and she has had no recurrence in well over two years!

While we have great testimonials of how our food has helped other dogs be healthier, we know we can do more. And, with your help, one of the areas that we can do more in is nutritional support of dogs with cancer.



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