Arustic - More than a bag
Arustic - More than a bag

This project has already launched.

Headline:

Arustic Launches Socially Conscious African Hand-Made Leather Bags Project on Kickstarter

 Subhead:

The Arustic Kickstarter Crowdfunding Campaign that is Giving Back to Communities in Africa Through High-Quality Hand-Made Genuine Leather Bags is Now Live

 (Nottingham, United Kingdom, Monday, November 28th, 2016).

 

Lead paragraph:

Today, Arustic, a Nottingham-based socially conscious brand helping people on the continent of Africa through its stylish collection of top quality and affordable 100% hand-made genuine leather bags, has confirmed the official launch of a new crowdfunding campaign on the respected Kickstarter platform. An altruistic 1-for-1 model means that every fashionable bag sold at a high street price is guaranteed to help someone in need.

 Body:

With a zero factory churn policy, every Arustic bag is carefully and individually handcrafted in Africa by a small number of highly skilled workers who believe in the positive benefits this crowdfunding project can achieve for families and communities. The hands-on nature of the process involved in creating each unique bag gives it a rustic feel. This, in turn, gave birth to the name of the Arustic brand. The natural beauty of the raw material coupled with the skill of amazing African workmanship combines to deliver quality bags filled with sophistication and practicality.

 “A visit to Africa while on a holiday changed my life forever and empowered me to start this project which inspires me every day. As a married father of two children, I became very concerned when the United Nations revealed 783 million people worldwide don't have access to clean water. At Arustic, we are fully committed to helping those in need with every bag sold," expressed, Daniyal Adams, Founder, Arustic. "We are the complete opposite of low-grade and poor quality products that can be churned out in bulk from sweat factories in other countries. Instead, we work closely with a few very talented artisans in Africa and provide them with much-needed employment in their local communities."

 "People can also see and feel the difference with an Arustic bag. We only use genuine leather and never resort to inferior faux materials that compromise on the quality of an item. The problem with these faux leather bags is they instantly look cheaper than the likes of an original real leather Arustic bag and are far less durable. Our bags are hand-made to last. Also, some of the same materials used in the manufacturing of sewer pipes, floor tiling and face masks can go into faux bags. For the same price, Arustic is the sensible choice."

 The city of Nottingham in England is forever associated with the legend of Sherwood Forest. Arustic itself could be seen as a modern day Robin Hood type character by giving back to communities in need in Africa. For centuries, Nottinghamshire, better known locally as “The Queen of the Midlands” has been a world famous centre of industry and delicate lace-making and is now the home of Arustic.

 With a motto of, “More Than Just a Bag,” the elegant Arustic collection for women includes: The Moroccan Bag, The Suit Bag, The Rucksack, The Leather Tote and The Tassel Bag. Every handmade Arustic bag features:

 

Genuine leather. 

100% hand-made. 

Lovingly individually crafted with careful attention to detail. 

Every Arustic bag is a unique work of art. 

Each bag has a timeless quality to it. 

Every bag will age gracefully. 

Arustic bags are more durable than faux leather alternatives. 

Fire and tear resistant. 

 

About Arustic:

Arustic is a socially conscious brand dedicated to the creation of the finest Africa hand-made genuine leather bags for women at affordable prices. Customers can be confident in knowing that every purchase helps people in need. Prepare to fall in love with our unique collection and an ethos of simplistic elegance at Arustic by visiting our Kickstarter today and sharing our mission with your friends, family and colleagues: (Link to live Kickstarter campaign)

Continue to spread the good news by joining our new Social Media communities: https://www.facebook.com/Arusticbags

 https://twitter.com/arusticbags

 

Sources: http://www.unwater.org/water-cooperation-2013/water-cooperation/facts-and-figures/en/

 

Media contact information:

Daniyal Adams, Founder, Arustic.

Email: Sales@Arustic.com

comments powered by Disqus