Brad, creator of the wildly successful Bottle Grenade project which ended with 1,702% of its $2,500 goal on January 31st, 2013, launched a second project called the Wrench That Fits (WTF) just 29 days later, on March 1st, 2013. Leveraging his first project’s 1,182 backers, his new project raised more than three times his goal on its first day live.
In addition to capitalizing on his relationships with previous backers, Brad was able to leverage relationships with the press that had been formed during his first project’s campaign.
“Leave it to Brad to do it again with his latest project.” KickTraq.com
“Liked Bottle Grenade? Then you’re bound to love Brad’s latest.” GearHungry.com
“From the maker of the Bottle Grenade comes another sturdy and portable multitool.” TheAwesomer.com
“Webster City inventor Brad is at it again.” DesMoinesRegister.com
In Brad’s case, this strategy has lead him to double the pledge total from his first project ($42,560) to his second ($85,564).
As demonstrated by the two Serial Crowdfunding cases, successful projects can be leveraged to give subsequent projects from the same creator major boosts in both support from backers and media coverage. (Even projects that do not complete their goals can leverage what success they do have for future projects.)