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New Product Launch | Demand is Everything - Prefundia Blog: Create a coming soon page in minutes

New Product Launch | Demand is Everything

crowdfunding demand

On February 26th, 2013, Kubb: The Outdoor Viking Party Game (a 1,000 year old Viking game) launched with a $1,500 goal.  Two days later, the Immersion Project launched (a book and exhibitions of about human interactions with screens and screen-based media) with a £20,000 goal.

 

Both projects were featured by Kickstarter on February 28th bringing thousands of views to each.  One of them did surprisingly well while the other one did surprisingly poor.  We took a look at each project and identified a couple of variables that might have affected the outcomes (see the table below).

Immersion Project

Kubb

Video Quality

Higher

Lower

Copy Quality

Higher

Lower

Creator Credibility

Higher

Lower

Product Originality

Higher

Lower*

Product Demand

Lower

Higher

Total pledges

~$4,500

$31,451

 

*Remember that Kubb is a 1,000 year old game originally played by Vikings!

 

Here is the key takeaway: While best practices could affect the outcome of a project, product demand trumps all other variables – maybe all other variables combined.

 

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