Recently, we put together a coming soon page for a new product called Toastio. The site was initially made in about 1 hour using Weebly (a free website builder) and PowerPoint for the logo and images.
We posted about it on a few coming soon websites, our social media, and waited…
Day one results: 180 sign ups. Not bad.
Then one of our partners decided to try some growth hacking. We had heard the case studies from Dropbox and others about growth hacking tactics, but weren’t sure what to expect.
Most of us expected growth hacking techniques to have a marginal impact, adding maybe 25% more signups to our list, which would give us an additional 45 sign-ups.
Regardless, we built a scrappy referral program and sent this email to our original 180 sign-ups:
We also added that content to the sign-up confirmation page on our website so that all new users would see the same thing. (Again, this was all done in Weebly with no code.)
Day three results: 1,400+ sign ups from referrals.
That’s an increase of 678% by doing almost nothing. All we did was send an email and change the copy on our confirmation page.
The real work was done by our “users”, which you can clearly see if you search for “toastio” in Twitter.
After a week we were at about 4,000 sign-ups with no additional work put in.
Again, there were several of us who were skeptical of growth hacking tactics and their true impact to our “coming soon” page sign-up count, but following this experiment… we are all believers.
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